The UK's AI fashion
price comparison site
Outfitly helps UK shoppers find complete outfit suggestions for any occasion, comparing prices across 50+ major UK fashion retailers — completely free, always.
Outfit search that actually understands you
Traditional fashion search returns thousands of individual products with no context. You search "dress for a wedding" and get 10,000 results — overwhelming, untailored, unhelpful.
Outfitly works differently. You describe your occasion — "smart casual rooftop birthday party under £120" — and our AI builds you three complete outfit suggestions, each with matching items from different UK retailers, compared on price.
We personalise every suggestion to your body shape so you see styles that actually work for your proportions — not just whatever is trending.
What we stand for
We believe finding the right outfit starts with understanding the occasion, not just browsing products. Our AI understands context — wedding guest, job interview, first date — and builds complete looks accordingly.
Fashion should work for everyone. We personalise every outfit suggestion to your body shape and skin tone, and we always show real prices across multiple retailers so you can find the best value.
We earn affiliate commission when you buy through our links — at no extra cost to you. We never let this influence which products we show. Our job is to find you the best outfit, full stop.
Built out of frustration
Outfitly started because finding the right outfit for a specific occasion was surprisingly hard. Search any occasion on Google Shopping and you get thousands of random individual products — overwhelming, untailored, and with no way to compare prices across retailers.
We built the tool we wished existed. One that understands occasions, builds complete looks, compares prices across every major UK retailer, and personalises results to your body shape — all in one search.
Outfitly is free to use. We earn a small affiliate commission when you buy through our links — at no extra cost to you. This funds the product and keeps it free forever.
Comparing prices from the UK's best
We partner with major UK fashion retailers through the Awin affiliate network. When you buy through our links we earn a small commission — prices are always the same as going direct.
Interested in partnering with Outfitly? Contact us at hello@outfitly.uk
Ready to find your perfect outfit?
Describe any occasion and let our AI build your complete look.
Start searching free ✦